Good analysis and intelligence of how people see you and where you stand, of your reputation, position and footprint are the basis for setting the right objectives and determining a successful long-term strategy. I can assist you in putting both together and define a communications strategy that convinces you and your multiple stakeholders.
What counts is your narrative, the story you tell, the "message house" that you build, the case studies and images you present and the outlets that you use to do it. This requires a structured professional creativity. Needs of many stakeholders have to be aligned in order to come to a homogenous and holistic profile. I can help you build this story.
Handling analytical tools and a constant, credible news flow requires profound editorial and technical knowledge and the ability to create and cultivate a trustworthy network in media, politics, education, think tanks, agencies, NGO's, diplomatic circles and the financial community. I can help you to develop these tools and build that network .
Choosing and investing in the right events is crucial for building your profile. Conference keynotes, corporate and diplomatic visits, press briefings and trips as well as receptions are important communication tools and require a careful preparation of narratives, sponsoring packages and event logistics. I can help you to bring your events into the digital sphere.
Environmental, Social and Governance (ESG) engagements - formerly called Corporate Social Responsibility (CSR) - have become key criteria to measure sustainable practices and ethical behaviors. I can help you to formulate your ESG goals (like carbon footprint improvements and gender diversity programs), comply with disclosure rules and communicate your engagements and achievements.
The customer is king, not only in companies but also in Public-Private-Partnerships, industry associations and governmental agencies. Our experience has shown us that the support of the sales channels has to be integrated into the overall communication of an organisation. I can help you to develop such a holistic approach, create strong alliances and partnerships and protect business and institutional interests.