Transforming a gold nugget into a blue chip

When Soitec, a leading designer and manufacturer of semiconductor material, approached waveL in 2020, the company based in Grenoble, France, had a global go-to-market strategy, cutting-edge patented technology, a compelling product portfolio and ambitious growth plans. But low visibility.

waveL helped Soitec to elevate its communication to a strategic level and raise its profile. We developed a messaging matrix and we set up workflows, editorial tools and PR plans to tell its story, grow its footprint, and support its growth plans. We also supported the company in focusing its product portfolio and go-to-market strategy on three pillars: “connect”, “auto”, “smart”.

Today the company is recognised as a key player in an industry that is considered strategic, for France, for Europe, and globally. With a full-fledged and integrated communications function, it has become a go-to source and a credible voice for the semiconductor sector as such, but also for the mega-industries that drive its business: 5G, automotive, energy, Internet of Things (IOT), Artificial Intelligence (AI), edge and cloud computing.




  • Media Relations
  • Messaging Development
  • Corporate Communications
  • Campaign Development
  • Content Strategy, Creation, Marketing
  • Event Support


Grenoble France, Singapore




September 2020 – December 2022

Client results

120+ press, radio and TV reports covered Soitec over the 18-month campaign

Shaped full-fledged international communications team, strategy, and agency network

Designed and implemented 3 pillar go-to-market approach (“Connect”, “Auto”, “Smart”)

Client stories