The Telecommunications and Integrated Applications (TIA) directorate of the European Space Agency (ESA), based in Paris, came to waveL in 2021 for support in strategic business communication and messaging.

The main objectives were twofold: on one hand, showcasing the ‘down-to-Earth’ impact of its space programmes and the key role of space technologies in multiple market verticals, including telecommunications (5G/ 6G), transport, energy, health, education, and climate management; on the other hand, highlighting ESA’s excellence in business incubation and its unique ability to create and orchestrate strong European Public-Private Partnerships.

waveL developed a communications matrix, helped formulate the directorate’s key programme pillars and translate them into narratives. We delivered event logistics, speeches, and briefing documents for over 60 international conferences, tradeshows, and industry days as well as interviews with top tier and trade media.

To complement and boost these outreach activities, social media campaigns on the ESA-TIA Director’s Twitter and LinkedIn helped gain one million cumulative impressions across key industries and a 180% increase in followers.

At the end of 2022, these activities contributed to build momentum in the ramp-up to the ESA Ministerial Conference in November 2022, which decided on a 20% increase in the directorate’s triannual budget from ESA Member States, totalling 1.9€ billion.