Boosting the European space champion in Germany
ArianeGroup, a Franco-German venture, is Europe’s champion, hallmark and frontrunner in building rockets, missiles, engines, and space launch systems, driving major innovations in green propulsion, carbon fibre and hydrogen technologies. Its new flagship, Ariane 6, is being readied for launch, with a new European launcher family on the horizon.

ArianeGroup mandated waveL in 2021 to support its German media outreach, develop narratives and messages, create a steady and consistent newsflow, and provide strategic and tactical advice in Communications and PR.

We helped brief general and specialised media on various strategic topics for ArianeGroup, including Ariane 5 launches, the progress of Ariane 6, the role of Germany and the German sites for Ariane 6’s upper stage, the Group’s role in industrial innovation (such as hydrogen, carbon fibre and 3D printing technologies), as well as the Group’s contribution to human spaceflight and Moon missions.

These ongoing efforts have strengthened the Group’s reputation in Germany and position ArianeGroup as Europe’s access and ticket to space.




  • Media Relations
  • Messaging Development
  • Thought Leadership
  • Event Management
  • Stakeholder Engagement
  • Event Support
  • Script Writing


Headquarters, Paris




June 2021 – Ongoing

Client results

Regular newsflow in German language
Extended German media network on local, regional and national level
Events and visits of company sites in Ottobrunn and Bremen

Client stories